For non-technical users, its WSYWIG editor lets users write text, add images, or grab URLs or other content from the Web and drop it in. Essentially, If you can use Microsoft Word, you can make a Flake. For example, a new mom or dad might copy images from their digital camera and paste them into their Pageflakes page or Pagecast.
Advanced users can take the Anything Flake much further using HTML and Flash components.COOL !!!